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venture capital
Len McDowall


Everyday we read about companies who have raised millions of dollars of capital to fund the growth and expansion of their business. The reality of raising these sorts of funds is much more complex than the newspapers make it out.

There are many different sources of capital – obtaining it depends on many factors. It also requires careful planning, the right advice and the right pitch. Whether you will get it or not also depends on what kind of business you have, what stage it is at, what industry it’s in, how profitable it is, how much experience you have and how the overall market is tracking.

What is Venture Capital?

The term Venture Capital means capital provided to fund a venture. Essentially venture capital and private equity mean the same thing. However there is a difference between Venture Capital and Private Equity firms. VC firms typically will look at more emerging business and industries and may get involved at an earlier stage. Private Equity firms typically like more traditional industries, and tend to like mature companies with consistent cashflows.

What is a Business Angel?

‘Angel’ investors are individuals who like to get involved at the seed or start up stage of a business venture. They look for very high-growth companies that also have synergy with their own business skills or network. Capital invested can be as little as $10,000 and as much as $500,000 initially. Follow on rounds may be an option also. The Angel will typically look to get their hands dirty by taking a small role, going on the board, or acting as a business mentor.

What is a liquidity event?

This is the event that gives the investor their money back. This is most commonly a trade sale or a public float. However, sometimes the investor may get bought out by another investor or by the original owner.

Types of Capital Available…

Below are some terms that are commonly used to describe the various stages of funding:-

Seed – This is at the very beginning of a company’s life, often before any profit or sales are achieved. Sometimes it’s used to fund the formation of the venture and its necessary components in order to get it off the ground.

Start-up – This is when the business has commenced trading but it is still in its infancy. A start up business is typically only six months or a year old.

Expansion – The company has sales plus an established market in a particular segment or location (such as Sydney) and is now requiring funding so they can expand their operations further. Sometimes the company is growing very quickly and needs to scale up in order to meet market demand.

Acquisition – The company is seeking to expand by purchasing other business that are similar or synergistic in nature. The company may not have the necessary funds to do this, which is where acquisition funding comes in.

MBO/MBI – This stands for Management Buy Out or Management Buy In. It means exactly that. These are funds usually provided by a private equity firm or institutional bank which allow the existing management (MBO) or new management (MBI) to buy out the existing owners.

Pre-IPO – The round of funding that precedes an IPO, usually between two months and up to two years. Funds are sought in order to fund an acquisition, expand or pay for listing costs. These deals are only usually available to professional investors, institutional investors or high net worth individuals because the amounts involved tend to be in the millions or tens of millions.

IPO – This means Initial Public Offering and is when a company goes public on an exchange such as the ASX. This is done via a prospectus document and allows ‘mum and dad’ type investors to invest alongside the founders, major shareholders, professional investors and institutional investors. This is the most common way to raise large sums of money, such as $50m or $100m.

© Len McDowall, Integral Capital Group 28th August, 2007

www.integralcapital.com.au



venture capital
Reuben Buchanan


Anyone who has raised or tried to raise venture capital for their business will tell you it is no easy road. There are lots of obstacles and reasons why investors won’t invest. It’s hard to pinpoint just one obstacle but if I had to narrow it down, I’d have to say that risk is the biggest one.

Investors just have a hard time believing that the entrepreneur is going to make anything of their idea. A lot of investors are tending to lean towards established companies or listed companies because the returns are great (at the moment) and risk is much lower.

So the key is to lower the risk for the investor. This will greatly increase the chance of getting funding.

How to lower the risk factor for the Investor…

In a typical situation, the entrepreneur or promoter has had little prior experience building a successful company. If they had, they probably would not need an outside investor. It’s sort of a catch 22 situation, therefore the most successful approach for start-ups is to:-

1. Take their idea/concept as far as they can with their own funds (if possible get some sales or at least pre-commitments of sales from worthy buyers)

2. Raise small amounts of money from people who are close to them at a reasonable valuation (most promoters value their idea too high which is a turn off to investors). Say $10k or $20k each from a number of friends/family who are close to them and believe in the promoters vision.

3. Use those funds to get the product into the market and get one years trading/sales behind them.

A year’s trading gives them a couple of things. Firstly it proves up the business idea and demonstrates that there is a ready market for it. Secondly it proves that the promoter can start/run a business to some degree, and thirdly it gives some figures by which a basic valuation can be done from (for the next capital raising).

All of this lowers the risk for the next investor, who may be asked to put up $250k or even $1m if the opportunity/technology is great.

The next round of funding may come from a wealthy individual, professional angel investor, or even an early stage VC fund (the latter is the hardest to get funds from). The next investor may also take out the first couple of investors giving the first group an exit.

There are many other factors which can affect the promoter’s ability to raise funds such as:-

• General capital market conditions (at the moment, they are pretty good – most investors have a bit of spare money to play with)

• Appetite for their particular idea (i.e. anything in the green or clean energy sector is pretty hot at the moment).

• The promoters ability to ‘sell’ their idea or concept

• The promoters track record

• The investors personal situation (they may like the idea but have funds committed elsewhere or may be about to go on holiday)

• Luck (promoter may by chance stumble across right investor at right time)

Typical criticisms of the Investor versus the Promoter/Entrepreneur…

Investor criticisms:-

• Poor investor presentation (sometimes no presentation at all)

• Too early stage – still an idea on a piece of paper

• Poor business planning or lack of

• Business model is wrong

• Promoter does not have the skills required to make it work

• Idea is not scalable – limited market opportunity

• The sector is not favorable

• Idea/technology is easily copied (no trade marks/patents in place)

• Projections are too high

• Value entry point is too high

Entrepreneur criticisms:-

• Investor does not understand their idea

• Investor does not get back to them with an answer

• Investor wants too much of the company for their investment

• Investor wants control of the company (more than 51%)

• Investor terms are too tough (i.e money comes with many stiff terms and conditions)

The best advice is for entrepreneurs to get as much knowledge on raising capital as possible. There are many books including many by Professor Tom McKaskill (www.tommckaskill.com).

Also, get a mentor involved in your business who has a track record of raising capital and building businesses. They may not invest into your business, but knowledge is far better than capital. This is because knowledge will attract capital.

© Reuben Buchanan, Integral Capital Group 14th August, 2007

www.integralcapital.com.au